![]() If you are looking to engage these users, you should probably be either a B2B service, or experts within their industry.Of course, such followers primarily use Linkedin, along with occasional Facebook appearances. These individuals shape and develop their online persona in order to be seen as thought leaders and experts in their fields. As a result, they have mastered which content to share, which questions to ask, and which platforms to use in order to maximize their professional image. They have realized that today, there is little separation between our personal and professional selves. Their motivation, of course, is no secret If you belong to any career-centric Linkedin group, you’ve probably noticed the few dominant players who are constantly posting articles, asking questions, and creating conversations around their industry. In order to engage your followers, you first have to establish which follower type you’re targeting, how they interact on social media, and most importantly – what you can offer them. Each of these types are attracted to your content, your social media posts, and your overall brand persona for a variety of reasons which differ from one another. In fact, a study on the psychology of sharing actually reveals a few different types of followers. Thankfully however, the majority of your followers have finished high school and since your followers might not necessarily be the ever-exclusive prom queen or school quarterback, being the “coolest” brand on the market is not necessarily the only way to your followers’ hearts. Oftentimes it seems you need to crack some kind of highly selective popularity secret code in order to successfully connect with your target audience. If you have any questions about this particular aspect of marketing - drop them in the comments or DMs, let's talk.Building a social media following is like trying to be the most popular kid in school only about 1000 times harder. ![]() I promised five days a week, but that seemed a bit much for me :) A great way to gain valuable audience feedback for marketing research as well as generate leads.Ĭonnect □, or follow □ for more no-BS educational marketing content! People are on much more intimate terms with each other there, way more communication and support. ![]() Join industry-specific Slack communities where your target audience interacts and shares knowledge. Showcase your product through value proposition and network with potential customers. ![]() Participate in online industry events such as webinars, virtual conferences, and workshops. Drives traffic and generates leads through their referrals. Participate in discussions, share your expertise, provide value, and include links to your product (when it makes sense) in your forum signature or posts to raise brand awareness and, if you're lucky, generate some warm leads.Ĭollaborate with influencers, bloggers, or industry partners who cater to your target audience and set up an affiliate program. This can help you leverage the podcast's loyal audience to promote your product and drive targeted ICP traffic to your website.įinding industry-specific forums where your target audience hangs out might be tricky, but is absolutely worth it. Identify popular podcasts in your niche and explore sponsorship opportunities. Top 5 B2B SaaS marketing channels you probably don't leverage (but you should)
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